We Go Where the Story Is.

Content creation, UGC ads, drone photography and marketing strategy delivered across Australia, for brands that belong in the great outdoors.

Marketing That Lives and Breathes the Brands We Work With.

Britt Williams, founder of By May, made a decision a lot of people talk about and very few actually do. She sold the house, vacated the office, hitched up the caravan and took her business on the road.

What started as a lifestyle choice became one of the best things to happen to the agency. We're now embedded in the very industries we work with: tourism, outdoor living, travel and lifestyle. We're not just writing emails about destinations and experiences — we're living them.

If your brand belongs in the outdoors, on the road, or in a destination worth visiting we'd love to work with you.

Authentic Content That Sells

We create UGC-style video and photo content for travel, outdoor, camping and lifestyle brands. Think real locations, real gear, real family moments… not a studio in sight. Scroll-stopping, platform-ready and built for conversion.

  • Reels, TikToks and short-form video

  • UGC-style product placement and reviews

  • Lifestyle and outdoor photography

  • Content packages for Meta and organic social

Capture Your Destination. Authentically.

Cookie-cutter content doesn't cut it anymore. We offer on-location content shoots for tourism operators, destinations and experience providers across Australia shot from the ground up, with drone footage woven in where it counts.

The Company We Keep

Lula Eye Mask

Snowscene

Anytime Fitness

Med-e-Scan

Endeavour Lotteries

Snoozu

Adventure Smiths

Hipcamp

Klipsta

JMM Solutions

Vendline

St John Ambulance

Past Projects

Explore a curated collection of our past content creation work.

Let’s Work Together

If you're interested in working with us, complete the form with a few details about your project. We'll review your message and get back to you within 48 hours.